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WHY SHOULD I ADVERTISE ON PRAIRIE SIGNS DIGITAL BILLBOARD?
1. Digital outdoor: more targeted, harder to ignore!: In addition to the changing media environment, consumer behavior is also changing and opening up a new media opportunity for advertisers. Digital Outdoor. Americans are spending more time in their cars than ever before and travel tends to be the same routes each day. Over 40,000 cars pass our board on a daily basis with 1.3 person(s) per car! This increased time spent in the car translates into less time consuming traditional media outlets that many advertisers have relied upon—those able to offer both time-sensitive messaging and large audiences—and presents an opportunity to evolve.
However, as traditional media’s audiences dwindle, the cost of advertising with them remains high, leaving companies asking the question: where can I invest my marketing budget most efficiently and reach the right audience? With digital billboard advertising, you can give your customers the reach and relevancy of media like TV and radio at a fraction of the cost!
Additionally, with so many media vying for the attention of customers, digital billboards hold a unique advantage. Unlike TV and radio, there is neither an attention-seeking alternative (other channels) nor a digital-video-recording mechanism (TiVO or DVR) which lets users record programs and then skip over advertisers’ messages. And unlike the Internet, there is no pop-up blocker or delivery filter!