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What is Digital Outdoor Advertising?
Digital billboards have been getting a lot of attention in the outdoor industry. And rightfully so. Simply put, they provide a more effective medium for advertisers who want to reach their audience with timely and relevant marketing messages and they increase revenue potential for those advertisers. Of course, we’re just beginning this revolution in outdoor advertising. Of the approximately 450,000 billboards in the U.S., fewer than 1,000 have been converted to digital. Prairie Signs, Inc. is a proud owner of one of those digital boards located in Bloomington, IL.
Digital billboards display static content that typically change every 10 seconds, depending on state and local regulations. Watchfire has been the gold standard for image quality, durability and ease of use since they introduced their first LED signs in 1998. Prairie Signs, Inc. is proud to announce that our digital board is a Watchfire product! Our Digital Outdoor board is in compliance with the Outdoor Advertising Association of America’s Code of Industry Practices in that they do not feature animation, flashing lights, scrolling, or full-motion video.
Aside from the benefits to advertisers, law enforcement and community groups are also benefiting from the flexibility and power of digital outdoor. Prairie Signs, Inc. supports the local community and will make space available to announce everything from community events such as concerts and council meetings to public safety notices such as Amber Alerts and severe weather warnings.