Custom Signs: Improve Your Business' Visibility
There's something to be said for a type of advertising that has proven its value time after time, year after year, decade after decade. Whether a business opts for digital or handwritten signs, both methods are effective for communicating exactly who you are and what you have to offer. Storefront signage has long been an effective tactic, and custom signs take advertising to the next level.
Why Go With A Custom Sign?
A smart business owner is budget conscious, which may lead him or her to wonder why a custom sign is a better option than a cheaper template design. It's a valid question. The best (and simplest) answer comes down to customer satisfaction.
Experts in the advertising, marketing, and retail industries will tell you that you have three seconds to capture the attention of potential customers - how will you do that if you look just like every other business? The human eye is attracted to things that stand out. Custom signs from Prairie Signs will do exactly that.
Your business' signage should never be an afterthought.
"Okay," you might say. "But why should I pick Prairie Signs?"
There's no sense in going with a custom sign for your business if you go with a company that can't deliver a top-notch product. If you do, you're paying more to get less. With Prairie Signs, you get high quality, effective signage from a business with years of experience in the advertising and marketing industry.
We at Prairie Signs specialize in effective, personalized signage crafted to suit the needs of your business and your customers. Sure, you could go with a lesser company, but you'll get a lesser product. When it comes to advertising, our advice is: do it right or do it twice. Get it right the first time and go with Prairie Signs.
Custom Signs For Businesses
Why does your busines need custom signage? We have some thoughts on that, and we've detailed a few reasons below.
Reasons to Update Your Business' Signage:
Relevancy: If your existing signs no longer reflect the image you wish to portray or advertise new products and services, they should be updated to remain relevant to your current style and offerings.
Shake Things Up: After a while, the same signage will no longer have the effect on consumers it once did. It's amazing how quickly we become accustomed to our surroundings. Change keeps us interested.
First Impression: Signs that are broken or in a state of deterioration don’t leave a good impression, nor are they effective at serving their purpose.
No matter what you're looking for, Prairie Signs is up to the challenge. Businesses large and small have counted on us for their custom signs - to help generate an effective advertising strategy - and we hope to do the same for your business.
Businesses aren't the only entities that require custom signs and effective marketing. We also offer custom signs for the following:
- Custom signs for churches
- Custom signs for schools
- Custom signs for retail companies
- Custom signs for parking lots
- Custom door signs
Types of Custom Signs
There are several types of custom signs, and they all use a wide variety of materials including: aluminum, plastic, foam, and PVC signage. Sign lettering can be as straightforward as adhesive vinyl or as eye-grabbing as neon.
Other materials commonly used for lettering include metal, wood, plastic, and foamcore. Lettering can also be engraved. While once quite prevalent, paint is now much less common as a lettering medium.
In regards to custom lettering and custom graphics, the backing materials used may include any of the following: plastic, paper, cloth, vinyl, wood, foamcore, glass, and aluminum. Mixed substrates are also available.
Types of custom signs:
parking lot signs
plastic, wood, aluminum, metal signs
custom metal signs online
signs made to order
A word about lighted & neon signs:
Lighed and neon signs make for eye-catching advertising tactics, and they offer more in the way of creativity and customization. There are over 100 colors and shades to choose from, which has been part of the reasons business owners and other individuals have embraced lighted and neon signs.
Neon signs are regularly combined with aluminum signs, which results in creation of eye-catching boards. Most of the businesses are quite fan of custom signs as these are priced reasonably low and therefore easily affordable.
Neon signs allow you to showcase the name and message of your business in enormous, splendid letters. If you're looking for maximum exposure after the sun begins to set, there's no match for neon signs. Theatres, pubs, restaurants, hotels, motels, and discotheques are some of the biggest advocates of neon signs.
For custom signs of all sorts, including lighted or neon signs, we encourage you to choose Prairie Signs.
Tips For Custom Signage: Put Your Best Foot Forward
You can have the fanciest, most expensive sign in the world, but if your message isn't carefully crafted and the sign isn't chosen to best suit your business, it won't be as successful as it could. There are several things you want to consider in choosing and designing a custom sign for your business.
Visually, you want to consider the distance the average viewer will be from the sign. In addition, factors such as as sign height, lighting, and time of day can affect how easily the sign can be viewed. You also want to keep in mind sign maintenance, as wear and tear is a normal effect over time.
Tips For Custom Signage:
Customer Experience: your signage should both catch the attention of viewers and help them accomplish something.
Location, Location, Location: true for both the retail industry and yours.
Keep An Eye On Competitors: if your business gets too comfortable, another business could rise to challenge you.
Consider Going Digital (Neon, lighted, etc): digital signs have potential to be especially effective.
Experiment with a few looks: work with an expert, try out a few designs and placements to see what works best.
Get To The Point: short and simple is still better.
Consistency: craft a message and stick with it.
Involve Your Customers: make your message personal.
Custom Signs In Bloomington IL
Prairie Signs has long called the city of Bloomington-Normal home. We are both thrilled and humbled to offer custom signs in the Bloomington area. We encourage you to check out some of the work we've done in this wonderful city.
Custom Signs In Peoria IL
The city of Peoria IL has always been good to us, and we hope to repay the favor. To do this, we hope to provide high quality, totally custom signs for businesses in Peoria to help them help others.
Custom Signs In Champaign IL
The awesome thing about what we do is that as we provide signs for businesses and other entities, we enable them to better help others. We've provided effective signage for a number of years, but we always remember our roots. Contact us for custom signs in Champaign IL.